Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Sounds illegal or certainly should be. I’m confident nothing will be done to stop them though. Frightening given I believe this to be one of the least evil US airlines.
Yeah, this is literally discrimination based inherently on race, gender, etc., but it’s going to be considered totally fine because the mystical AI is doing it.