A year ago, I poked around Steam to see how many game developers were disclosing usage of Generative AI . It was around 1,000, which seemed like a lot to me at the time. If memory serves, that was about 1.1% of the entire Steam library, which has since seen 20,000+ more titles appear. I've been fol
Elevator music is a surprisingly profitable commercial niche. For that matter, there are always going to be soulless, insipid, overused imitations of real art that gets turned into staggering commercial success precisely because it’s bland and meaningless. “Live, love, laugh” for example.
Not everything has to have meaning and significance, but we also have the right to judge it when it should.
The problem with AI is that a lot of artists literally rely at least to some extent on the money that flows from that soulless commercial drivel, either with their eyes fully open to the situation, or by convincing themselves that it does have meaning to somebody, or just themselves if nobody else. They need to pay the bills and put food on the table and a huge source of that comes from commercial art work which has a high bar for visual impact and a very low bar for ideas or meaning.
If AI replaces the meaningless filler content of the art world, how do artists survive if that’s their bread and butter? It’s never going to directly replace real human art, but if it removes their meal ticket, the outcome will still be the same. Soon there will be almost no real human artists left, as they’ll start to become prohibitively expensive, which will drive more people to AI in a self-reinforcing feedback loop until only a handful of “masters” and a bunch of literal starving artists trying to become them without ever earning a penny. The economics of the situation are pretty dire and it’s increasingly hard to picture a future for human art that doesn’t look bleak.
I’m planning to do my part to make sure exclusively human-made art is always the choice I’m going to make and pay for, but there are bigger forces at play here than you or me and I don’t think they’re going to push things in a happy direction. The enshittification of art will happen, is already happening, and we’re just along for the ride.
A beautiful post, thank you. There’s a lot in here that I could further clarify my positions on but I don’t disagree with you.
My hope is that enough people will emphatically reject it in order to keep things alive. A band doesn’t need ten million listeners to thrive, even 1,000 people who buy your albums and come to your shows can keep you moving. It may be that we become a counterculture of a bunch of artists who support each other.
But I do also have confidence that human ingenuity will always be more powerful than the slop that literally anyone can churn out on their phone in two seconds. So the scene may change but I think there will always be a somewhat large market for when people want more than just inoffensive elevator music
with 1000 supporters you need them to shell a monthly €10 to be viable.
That’s unrealistic. I’m not going to support every individual creator to that extent.
Artists need to make a stable hundred and twenty thousand euros a year to be viable?
But my apologies, my framing of this idea was underdeveloped. You as a listener are not supporting every artist you listen to via like patreon or something.
Essentially, from the perspective of the band itself, you just need to reach a critical mass of fans that will buy your albums, come to your shows, want to pick up a t shirt, etc. And that number is much lower than you would think. Not for becoming a millionaire with a mansion mind you, but to make your project self sustaining
That « just » carries a lot… and 10k a month brut is far from making anyone a millionaire. They have expenses, taxes… that’s a confortable-ish living wage.
You can’t “discuss” with someone who baldly asserts that musicians need to be making nearly double an average engineer’s salary in order to barely achieve comfort. You’re absolutely trolling if you expect someone to engage with that
Double an engineer’s salary?! Man… My brut is riiiiight below that… but musicians would not be employees so they would need to add other costs to their incomes so that they reach a similar net revenue…
Locally we consider that 47% of what you invoice reaches your pocket - not accounting for expenses like equipment which is crazy expensive in the music industry… is 4.7k an outrageous salary ?! For an engineer ?! Or even an artist?
It’s kind of interesting that you say elevator music is soulless, not real art, etc. There are some genres of music that are based on elevator music, hold music, weather channel music, “Muzak” in general. It’s just as real as anything else, and people do seek it out.
Elevator music is a surprisingly profitable commercial niche. For that matter, there are always going to be soulless, insipid, overused imitations of real art that gets turned into staggering commercial success precisely because it’s bland and meaningless. “Live, love, laugh” for example.
Not everything has to have meaning and significance, but we also have the right to judge it when it should.
The problem with AI is that a lot of artists literally rely at least to some extent on the money that flows from that soulless commercial drivel, either with their eyes fully open to the situation, or by convincing themselves that it does have meaning to somebody, or just themselves if nobody else. They need to pay the bills and put food on the table and a huge source of that comes from commercial art work which has a high bar for visual impact and a very low bar for ideas or meaning.
If AI replaces the meaningless filler content of the art world, how do artists survive if that’s their bread and butter? It’s never going to directly replace real human art, but if it removes their meal ticket, the outcome will still be the same. Soon there will be almost no real human artists left, as they’ll start to become prohibitively expensive, which will drive more people to AI in a self-reinforcing feedback loop until only a handful of “masters” and a bunch of literal starving artists trying to become them without ever earning a penny. The economics of the situation are pretty dire and it’s increasingly hard to picture a future for human art that doesn’t look bleak.
I’m planning to do my part to make sure exclusively human-made art is always the choice I’m going to make and pay for, but there are bigger forces at play here than you or me and I don’t think they’re going to push things in a happy direction. The enshittification of art will happen, is already happening, and we’re just along for the ride.
A beautiful post, thank you. There’s a lot in here that I could further clarify my positions on but I don’t disagree with you.
My hope is that enough people will emphatically reject it in order to keep things alive. A band doesn’t need ten million listeners to thrive, even 1,000 people who buy your albums and come to your shows can keep you moving. It may be that we become a counterculture of a bunch of artists who support each other.
But I do also have confidence that human ingenuity will always be more powerful than the slop that literally anyone can churn out on their phone in two seconds. So the scene may change but I think there will always be a somewhat large market for when people want more than just inoffensive elevator music
with 1000 supporters you need them to shell a monthly €10 to be viable. That’s unrealistic. I’m not going to support every individual creator to that extent.
Artists need to make a stable hundred and twenty thousand euros a year to be viable?
But my apologies, my framing of this idea was underdeveloped. You as a listener are not supporting every artist you listen to via like patreon or something.
Essentially, from the perspective of the band itself, you just need to reach a critical mass of fans that will buy your albums, come to your shows, want to pick up a t shirt, etc. And that number is much lower than you would think. Not for becoming a millionaire with a mansion mind you, but to make your project self sustaining
That « just » carries a lot… and 10k a month brut is far from making anyone a millionaire. They have expenses, taxes… that’s a confortable-ish living wage.
Your assertions carry nothing
That’s a new way to discuss… nice…
You can’t “discuss” with someone who baldly asserts that musicians need to be making nearly double an average engineer’s salary in order to barely achieve comfort. You’re absolutely trolling if you expect someone to engage with that
Double an engineer’s salary?! Man… My brut is riiiiight below that… but musicians would not be employees so they would need to add other costs to their incomes so that they reach a similar net revenue… Locally we consider that 47% of what you invoice reaches your pocket - not accounting for expenses like equipment which is crazy expensive in the music industry… is 4.7k an outrageous salary ?! For an engineer ?! Or even an artist?
It’s kind of interesting that you say elevator music is soulless, not real art, etc. There are some genres of music that are based on elevator music, hold music, weather channel music, “Muzak” in general. It’s just as real as anything else, and people do seek it out.