A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

  • kalleboo@lemmy.world
    link
    fedilink
    English
    arrow-up
    96
    ·
    6 days ago

    Everyone here is speculating about their content, but the simple answer is YouTube just changed how they count the view number. The change basically happened overnight, so it’s not some slow attrition of views. They said in the WAN Show that while the view count halved, the number of likes hasn’t changed (the view/like ratio doubled), and the revenue they earned hasn’t changed (CPM doubled). All of this points that the same number of humans are watching, but what counts as a view in the “views” number just changed.

  • JadenSmith@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    39
    ·
    6 days ago

    What I’ve noticed is YouTube recommending me more obscure videos, from very small creators.

    I very much appreciate whatever they’re doing, regardless of how these bigger channels are being hit by it. Yesterday I got recommended a video by an elderly woman, showing a mug warmer she bought. It was very sweet, had less than 30 views and it was a lovely contrast to the flashy, over edited videos stretching a paragraph to 10+ minutes.

    Not saying the big channels are bad, I just personally like the small time channels and appreciate that YouTube has been (at least with the algorithm it has set for me) giving these small channels a shot at getting an audience.
    I’ve connected with a lot of people from smaller channels, joined communities etc. yet this is much more difficult with the larger ones (in some I’ve been to, over the years, the chatrooms they set up are so huge the moderation sometimes just gives up or doesn’t even exist in any practical way).

  • spaghettiwestern@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    27
    ·
    edit-2
    6 days ago

    Google is now expecting users to watch ads that are sometimes a full 25% of the viewing time, or slowing access and requiring logins when adblock is being used. And even if you wade through all that, watching Youtube tech and info videos has become a lot like looking at online recipes. The majority of what you find is fluff and filler for only small amounts of useful content.

    I used to go to Youtube daily for research and entertainment but now I avoid the site completely whenever possible. It seems we’ve finally reached an enshittification tipping point.

    It’s about time.

  • tomkatt@lemmy.world
    link
    fedilink
    English
    arrow-up
    73
    arrow-down
    27
    ·
    edit-2
    6 days ago

    I stopped watching LTT years ago. His channel is crap. He’s a tech personality who seems to barely understand technology, so most of his videos are just over the top bullshit and stunts. Not to mention his awful annoying vocal fry. He’s like the male Fran Drescher.

    Plus, Linus has been a complete asshole to GamersNexus, one of the best channels for investigative journalism in tech. As far as I’m concerned, Linus is your typical business entity, and lacking ethics.

  • lorty@lemmy.ml
    link
    fedilink
    English
    arrow-up
    27
    ·
    6 days ago

    It’s not about Linus specifically. Many other channels (with actual good content) have been experiencing the same. Creators are assuming it has to do with restricted mode, but I’m not sure it’s convincing, it probably has more to do with algorithmic changes youtube has made.

  • masterofn001@lemmy.ca
    link
    fedilink
    English
    arrow-up
    57
    arrow-down
    2
    ·
    6 days ago

    Google is making users/consumers not want to use/consume google things by making those things more difficult, more invasive, less user friendly to use/consume.

    That’s it. That’s all.

    If I just want to watch a clip that I could before but now I have to sign in because it thinks I’m a not, NO

    If it wants me to watch ads for things I’ll never buy and actually forces me to, NO.

    If it kills the front ends I prefer to use, or kills the ability to watch via proxy, for my privacy and/or security. NO.

    If it feeds me Nazi shit without clicking a single link on a new install on a new browser with no profile on a new IP, fucking NO.

  • towerful@programming.dev
    link
    fedilink
    English
    arrow-up
    44
    ·
    6 days ago

    Probably doesn’t help that a bunch of the decent channels were bought by private equity and are now churning out boring, safe and uninteresting content.

    https://youtu.be/hJ-rRXWhElI (a yt link, lol).

    A brief summary from https://www.dailydot.com/news/youtube-channel-private-equity/

    Some channels like Donut Media, Veritasium, and Task and Purpose have been acquired publicly. Others, such as Dude Perfect and Coco Melon, have been acquired more privately, with no public disclosure.

    Plenty others. A key giveaway is when a channel diverges their risk. When the front man who is the reason you have watched the channel suddenly has co-hosts and large segments from other channels in their regular content.

  • xep@discuss.online
    link
    fedilink
    English
    arrow-up
    30
    arrow-down
    4
    ·
    6 days ago

    Maybe at some point we can all stop watching and hence supporting YouTube, that’d be nice.

  • arc99@lemmy.world
    link
    fedilink
    English
    arrow-up
    34
    arrow-down
    16
    ·
    6 days ago

    I’m sure declining viewers has nothing to do with the various controversies such as auctioning off prototypes, rushed reviews with misleading or false conclusions, mistreating staff etc. Channels like Gamers Nexus really laid into him.

  • Fedditor385@lemmy.world
    link
    fedilink
    English
    arrow-up
    43
    arrow-down
    9
    ·
    7 days ago

    Reasons I see:

    a) the generation that grew up watching LTT is now at age where they don’t watch as much YT as they did before b) increasing amount of things happen which put viewers off c) consumer technology peaked and is now “boring” d) new generations don’t have as much interest in technology altogether

    Let’s explain:

    a + c) people watching LTT years ago were living in an exiting tech era where it boomed and you had mayor leaps in tech basically on a yearly basis. Moving from floppy disks to CD’s to USB sticks. CRT to LCD displays. 16-bit to 32-bit color. Solitare and Minesweeper to Call of Duty 4 and Need for Speed. Symbian and Blackberry to Android and iOS. Tons of manufacturers, tons of competition, tons of new and exctiting stuff.

    Let’s observe the state today: iPhone looks the same for the past half decade. Android is basically just Google and Samsung. Storage is now all in cloud. New games are recycled and upscaled old games. Every new generation of hardware is same thing just 10% better/faster. New OS releases are just refinements without new features. Most changes are done just for the sake of change. Existing hardware can basically be enough for 5+ years. What is LTT realistically supposed to talk about that is interesting? There is simply no more interesting tech.

    This ties in into d) - tech peaked, new generations “just use it as it is”, there is no need to tinker with it, prebuilt PC’s are more than fine for years to come. Since AI the IT job landscape seems to be in decline, both in demand and in pay. People do other stuff now that is more lucrative.

    LTT is dependent on stuff happening so that they can make videos about it. But, stuff kinda just isn’t happening. Or the stuff that happens is just not noteworthy news anymore.

  • Horsey@lemmy.world
    link
    fedilink
    English
    arrow-up
    34
    arrow-down
    3
    ·
    7 days ago

    I completely stopped watching him after the GPU fiasco. I always thought he might be super slimy, but I think I can reasonably say that he is.

  • ProgrammingSocks@pawb.social
    link
    fedilink
    English
    arrow-up
    51
    arrow-down
    10
    ·
    7 days ago

    Eh. I lost any interest I had with Linus after the whole Gamers’ Nexus thing, and I’m definitely staying away after hearing what Louis Rossman had to say about the guy.

    • dev_null@lemmy.ml
      link
      fedilink
      English
      arrow-up
      1
      ·
      6 days ago

      I did too, until many of the accusations, like the Billet Labs thing, turned out to be false later.

      • ProgrammingSocks@pawb.social
        link
        fedilink
        English
        arrow-up
        1
        ·
        edit-2
        4 days ago

        That’s unfortunate (for Linus), but Louis Rossmann’s story about dealing with Linus directly pretty clearly shows him to be an unpleasant person that thinks of relationships as transactional. And it is objectively true that LMG is going for quantity over quality of videos.

        As other people in this thread have stated though, it seems this problem isn’t actually about Linus or LMG, it’s a greater trend at YouTube.

        • dev_null@lemmy.ml
          link
          fedilink
          English
          arrow-up
          1
          ·
          edit-2
          4 days ago

          That’s fair, but you also have to consider Louis is a friend of Gamer’s Nexus who had a lot of conflict with LTT, and so isn’t an objective party. That doesn’t mean what he is saying isn’t true, but I would much rather listen to the opinion of a third party.