Microsoft EVP Yusuf Mehdi said in a blog post last week that Windows powers over a billion active devices globally. This might sound like a healthy number, but according to ZDNET, the Microsoft annual report for 2022 said that more than 1.4 billion devices were running Windows 10 or 11. Given that these documents contain material information and have allegedly been pored over by the tech giant’s lawyers, we can safely assume that Windows’ user base has been quietly shrinking in the past three years, shedding around 400 million users.
If this calculation proves true, one would think losing close to 1/3 of its customers would cause M$ to rethink some of its business policies/plans…
Such as forcing folks to retire perfectly good hardware and buy new if they wish to run Windoze11.
But then again, it’s M$… 🤷♂️ 🤦♂️
1/3 of its Windows customers, not of all of its customers. I bet they still make plenty of money with Azure and Office 365.
Precisely. Windows is a side project for Microsoft now.
i was a MS employee once. Windows hasn’t been their focus since Windows XP. Once they discovered the profit margins of Office 98… Windows was just a way to keep you using Office
Especially since the majority of computer users worldwide now no longer use a PC to do their computing. The average consumer now uses Windows only at work. Their personal device, whatever it is, runs Android or is some manner of iDevice, two platforms which have thoroughly eaten Microsoft’s lunch.
It’s too bad for Microsoft that their mobile platform – Windows Mobile, er, I mean Windows 8 RT, er, actually it was Pocket PC, um, no wait, it was Windows CE, et. cetera – all bombed so spectacularly, and the most recent one mere moments before Google took over the world.
I imagine Microsoft is no longer eyeing private users as a cash cow except purely as advertising targets.
It’s only a matter of time before some brilliant dipshit over there manages to envision Windows as a subscription service aimed solely at businesses, and the days of Windows as a standalone OS will be over.
I could imagine a future where Windows is just a proprietary DE over a Linux system. I don’t think it’s coming anytime soon because of the development cost it would impose, but I don’t see why they would go to such efforts maintaining a system they could get for free if the desktop user base keeps shrinking. They’re just too greedy not to do that. Even the backwards compatibility with Windows software is becoming a solved problem.
Aside from my above rant, the PC is definitely fast becoming an enthusiast/business platform. I opened a retirement account the other day through my smart phone!
MS did a shift like that already. The shift from MS-DOS to NT was transparent to the vast majority of people to the point that most people didn’t realize they were two different OSes.
I don’t see why they couldn’t do it again. NTVDM was similar in concept to what wine does. Imagine if MS actively contributed to wine, or a wine like project.
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This will rely on having an executive team that can predict trends beyond the next quarter.
Doubling down on advertising, telemetry, and AI in an overly bloated OS looks really good if you only care about the profits that brings for the next 3 months, rather than how much your userbase resents it. MS is fully capable of turning this around immediately by just making LTSC available to the public without needing to buy a MAK through an enterprise channel, but that means throwing away some recurring revenue in favor of claiming a lost userbase
You would hope, but this is the same thing we see across almost all industries these days. It’s almost like there’s a root cause for it, some sort of, Iunno, economic system we could blame …
But especially cable companies, for example. Has a dwindling customer base caused them to rethink their business strategies? Or has it caused them to try and bleed that dwindling base dryer even faster?
There’s no “learning” anymore, there’s riding the bus to the absolute pits of hell and just hoping you’re not the CEO to be the one that has to go down with it.
It’s Microsoft’s current CEO. All he is interested in is subscription revenue. Xbox hardware is next to go.
Breaking up Microsoft would be the best thing they could do right now. But it won’t happen.