You’re getting downvoted because you didn’t get reference.
It was an Apple ad where some actress from Stranger Things said that after somebody asked her what she was doing on her computer (IPad).
It wasn’t well received because it was almost a celebration of customer ignorance. But in recent decades that seems to be the case with their marketing.
People are too non-confrontational. From experience, you have to mention this is impacting your other work to them cc’ing boss or verbally in stand-up, particularly if you’ve already documented what they have to do